Mention tracking across AI assistants
Regular checks across ChatGPT, Claude, Perplexity, Gemini, Copilot and Google AI Overviews so we see where your firm is named and where it is missing.
About
What is CounselCited?
CounselCited is an AI brand-optimization platform that helps law firms appear in ChatGPT, Claude, Gemini, Google AI answers and all other places that AI exists.
The work is called generative engine optimization (GEO), also known as AI visibility or AI search optimization. We do not just track mentions. We create the articles, update the directories, fix the source data, and engage the communities that AI models read from, so your firm is the one they cite.
Who is behind CounselCited
Built by someone who has watched marketing change.
I have seen how marketing has developed in the modern era. I have worked for Google, I have worked in a Meta Ads marketing agency, and I have worked directly with some of the biggest influencers around. AI visibility is next.
CounselCited exists because the way people find lawyers is changing. The firms that show up in AI answers will get the calls. The firms that do not will be invisible to a growing share of the market.
Why this problem
The search box is being replaced by the answer.
More and more prospective clients ask an AI assistant for a lawyer instead of scrolling through a list of Google links. Those assistants answer with two or three names. If your firm is not one of them, the person never knew you existed to call.
Most marketing teams still report Google rankings and website traffic. They do not measure whether an AI assistant names your firm in the answer itself. That is the gap CounselCited closes.
Our method
Measure, diagnose, build, distribute, learn.
Step 01
Measure
Run the prompt panel and capture baseline mentions across ChatGPT, Google AI Mode, and the other assistants that matter.
Step 02
Diagnose
Find the gaps in citations, sources, directory entries, and content that stop your firm from being named.
Step 03
Build
Create and publish the pages and answers AI assistants read, written for the questions your future clients ask.
Step 04
Distribute
Place answers and corrections in the communities, directories, and sources that shape what AI says.
Step 05
Learn
Report what changed, what moved, and what comes next. Then repeat.
What the platform does
How does CounselCited track and improve AI citations for law firms?
We run regular checks across ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI answers to see where your firm is named and where it is missing. Then we correct, publish and update the sources those assistants read from.
Citation repair & profile updates
We find how often your firm is cited by practice area and city, then update the profiles and listings that shape those answers.
Prompt-led content creation
We turn the real questions your future clients ask into articles and pages written so AI assistants quote your firm as the source.
Competitor benchmarking
We identify which firms in your market are named ahead of you, on which questions, and build a plan to change that.
Source & directory correction
Wrong addresses, old bar admissions, missing practice areas and outdated directory entries are fixed at the public sources AI models use.
Monthly reporting & next steps
A one-page report each month showing mention movement, what we published or corrected, and the actions planned next.
Common questions
Quick answers about CounselCited.
Is CounselCited right for my law firm?
If your firm wants to be recommended when prospective clients ask ChatGPT or another AI assistant for a lawyer, CounselCited is built for you. We work with firms of any size and any practice area.
How is CounselCited different from general SEO tools?
Most SEO tools report Google rankings and website traffic. We measure whether AI assistants actually name your firm in their answers, then fix the sources those assistants read from.
How does CounselCited track AI citations for law firms?
We run regular checks across ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI answers to see where your firm is named and where it is missing.
What does CounselCited actually do each month?
We publish or correct content, update directories and profiles, and send you a one-page report showing what changed and what comes next.